While business is booming for snow removal companies this year, others are scraping by until the snow melts. "It's been slower than usual, but we're still surviving and we're still here," says Mario Alba, owner of Central Iowa Pool & Spa.
He says when temperatures plunge, people aren't thinking about taking a dip in an ice cold pool. "When there's snow on the ground, it really doesn't get people quite in the mood for a swimming pool," says Alba. Hot tubs are an easier sell this time of year. The water temperature is usually kept at 100 degrees.
"You have to be creative when you're in business," says Tim Brehm at KaleidoScoops. This winter has forced the ice cream shop to be even more creative. Brehm also owns Jave Joe's Coffeehouse and just started selling hot coffee along with his frozen treats. "We still have our regulars that come in for ice cream. It doesn't matter if it's snowing outside," says Brehm.
He says when temperatures plunge, people aren't thinking about taking a dip in an ice cold pool. "When there's snow on the ground, it really doesn't get people quite in the mood for a swimming pool," says Alba. Hot tubs are an easier sell this time of year. The water temperature is usually kept at 100 degrees.
"You have to be creative when you're in business," says Tim Brehm at KaleidoScoops. This winter has forced the ice cream shop to be even more creative. Brehm also owns Jave Joe's Coffeehouse and just started selling hot coffee along with his frozen treats. "We still have our regulars that come in for ice cream. It doesn't matter if it's snowing outside," says Brehm.
